男人藏精阁

Strategically targeting professional trail runners and trail running enthusiasts, ANTA GUANJUN has created its first retail store themed on 鈥淪unlit Golden Mountains.鈥� With the spatial narrative of 鈥淢ountain Exploration鈥� as the core, the project is meticulously designed based on the perspective of trail runners, which immerses visitors in an authentic trail-running journey (gazing upon distant mountains鈥攙enturing into mountains鈥攚andering through wild mountains鈥攂eholding the beauty of mountains), embodying the professionalism of the brand.

Drawing inspiration from the scene of 鈥淪unlit Golden Mountains,鈥� the facade, along with the original corners of the building, perfectly mimics the textures and contours of Chinese mountains; under natural sunlight, it presents a distinctive style that blends majestic natural beauty with a vigorous brand image鈥攍eaving a lasting impression on consumers and conveying the spirit of outdoor exploration. Inside, the store features several floors, each with its own character. The first floor focuses on outdoor trail running, displaying shoe installations created in collaboration with artists and offering products across multiple categories (hiking, trail running, skiing, etc.); dark herbal bricks paired with accent lighting, the mirrored ceiling for a visually roomier effect, and natural elements like tree bark textures applied to fitting rooms, collectively create an immersive outdoor atmosphere. The second floor emphasizes all conditions gear and serves as the main shoe area; the 鈥淛acket Bar under the Tree鈥� bathed in natural light becomes a focal point, further reinforcing the unique urban-outdoor vibe. The third floor is tailored for exhibition and experience, while also incorporating a coffee bar, supporting community events, DIY activities, brand showcases, and product launches. As a core circulation hub connecting these floors, the staircase is a key element for the immersive ambience. Designed like a mountain trail, it employs trees and other green plants, uniquely shaped stones, as well as dynamic video projections. As customers ascend, they are transported into a mountain trek鈥攄eeply experiencing the trail-running culture and the spirit of exploration at the heart of the brand.